Are You Integrating Polls Onto Your IG Stories?
This is a surefire way to increase user engagement. Keep reading to learn what it can do for you! Not IG savvy? No worries, it's easy to use. We'll share a mini step-by-step tutorial at the end to get you started.
Our clients are always asking us how they can increase engagement on their pages to promote their brand. We believe in utilizing all the tools these platforms provide us with. Now, this isn't anything new - it was introduced about 3 years ago, but we find that often times, it gets either overlooked or isn't utilized to its maximum ability. So, we're here for a little refresh to get you inspired!
Adding polls can create a snowball effect...
Show the Viewer You’re Interested in their Feedback
They're More Apt to Respond and Engage
They Feel More Involved in your Brand
Sales Increase
Let's provide an example...
Do you ever wonder why it is that when some Social Media Influencers collaborate with a brand to create a product, they create a poll on their IG stories asking what your color and style preferences are? Well, they want you to feel like you helped create the product with them! In turn, if you contributed to this decision-making process, the consumer is more apt to purchase the product.
This can be reflected and customized in every single industry. You just have to get a little creative! You can ask customers their preferences about different items, promote your content, and even create interactive quizzes.
The best part about polls? They’re easy to create. We know you’re strapped for time - so this is an easy way to compose content and receive measurable results. Measurable results are key to improving! You can find out what your clients like, dislike, as well as their wants and needs. In turn, all of this data can improve your marketing methods in the future.
Quick How-To: After adding your photo to your new story, click the sticker on the top right corner (the one with the smiley face). From there, you can click on the poll and adjust your text as you see fit. You can see your results as they come in instantly.
Alternative Option: Not into polls and want more of an open dialogue instead? There’s also a “Questions” options in stickers, where you can create your own question and foster a discussion. There, you'll receive notifications in real-time about what your viewers are saying. You can share these questions and type/record your own answers in your stories.
Bonus Tip: If you're comfortable, in addition to typing the poll or question, record yourself asking for feedback instead of just typing it in. You can share any responses as well. Data proves time and time again that consumers want to see a FACE behind the brand. This is a great way to add a personal touch and add more of a "call to action" to your poll.
We hope this inspires you to use Instagram Polls in a new way! Remember, Have Fun and Happy Posting!