Creating content that people actually want to read and share with their networks is the key to success. Make it easy for them, by giving your readers what they crave: high-quality information in a fun format - like graphics or videos! Mainly videos these days...
"How few there are who have courage enough to own their faults, or resolution enough to mend them." - Ben Franklin
IF YOU AREN'T TAKING ADVANTAGE OF THIS MAJOR NEWS YET...
We're talking about Clickable Links in Instagram Stories! Gone are the days of "Swipe Up" now! But here's the thing - we're not seeing it being utilized as often as we know it can be as this feature will tremendously help your business.
What does social media engagement mean? What are the missing pieces of the puzzle? What are the 5 key aspects to engaging that are necessary for growth?
The art of showing over telling is a mastered skill. By unlocking this writing skill, you can create copy for your posts that is not only engaging but makes your audience feel inspired to save your post for later.
Strategy is KEY. Let's optimize your posts to get the best possible results...
Here's your checklist ☑️
Refer back to this list each time until these items become part of your weekly routine! The more you do it the more it will become a habit and you will notice tangible results when it comes to engagement.
Represent your brand the right way. We know we're not supposed to judge a book by its cover, but as humans, this is what we all do, whether we mean to or not
“Your most unhappy customers are your greatest source of learning!”
Keep reading to hear Bill Gates' words of wisdom and how your actions today will affect your customer churn and customer advocacy tomorrow.
Video content is one of those things that as the years have gone on, it's truly become a non-negotiable when it comes to growing your online presence. Instagram used to be strictly for sharing photos, and look how that has evolved over the years
If you're looking for your next move...let's find solutions to your challenges.
You want to make a name for yourself, right? You need a creative, innovative, master marketer to tell your compelling story. You need more brand awareness so you can get more sales.
Welcome back to another week of...
Secrets of a Social Media Team!
This week we're talking all about posting more stories 😌
As an organization, it is always your goal to increase your visibility, right? Here's one way to do just that.
You took time to craft and curate an amazing campaign, worked tirelessly with your team on Reels, and scheduled out a whole week of engaging content you know your audience will love. And you're right...they loved it! 🤩 They're liking, commenting, and sharing just as you planned.
Welcome back to another week of Secrets of a Social Media Team
This week we're talking all about staying up to date! 😌 In this newsletter, you'll learn why you need to be updating your apps, your phone, and simply staying in the know!
Let's talk goals. We know we need them, but are we really optimizing these goals and setting ourselves up to become successful? Say goodbye to vagueness, and hello to being specific!
👇Ready for your next challenge in the realm of video content? 👇
We could spend countless hours upon hours providing you with best of practice guidelines and directions on how to optimize your video content for increased engagement. It's an art, truly.
Habits are hard to break and sometimes you might not even want to break them...
Have you ever been told:
“You need to be posting on social media more!”
“You need to make an Instagram/Pinterest/YouTube account!”
“I don’t want to show my face!”
We get it. A lot of people out there will shame you into feeling bad about this. Don't get us wrong - we 💯percent believe you need to be humanizing your account and showing face.
Here's what you're going to learn in a quick read...
✨ The difference between a Facebook Page vs a Facebook Profile
✨ What defines a Facebook group?
✨The key difference between a Page as compared to a Group for your business.
✨Quickstart steps on how to dabble in external Facebook groups to increase your brand awareness and engagement.
You came here to get the inside scoop - so let's get right to it.
Take a moment to think of successful brands that you like. In your mind, what encompasses their success?
Don't be in the dark!
When you're working on your social media accounts and trying to build up your online presence, there are certain metrics that need to be measured.
Bill Gates wasn't wrong when he said "Content is King" 🔑
But what does that really mean? "Content is for more than just marketers." It's anywhere and everywhere and we want you to get in on this!
Let's make some sense out of this!
You've been convinced that the following are true. We're here to set the record straight, so let's jump right into it this week!
Learn from the pros! 🔑
There are 3 HUGE Social Media mistakes businesses make that really affect your online presence and can be make-or-break to the success of your accounts.
Utilize this effect and you will stand out from your competition 🔑
How will you stand out from the crowd? What will you do on your stories that will engage your audience to watch through to the end instead of swiping through?
The entire point of this ABC campaign was to show you just how much goes into social media marketing. The list is truly endless! Here at socialtopia, our core mission is to break the mold of conventional social media marketing. We're here to educate, provide value, and treat your business as if it were our own.
Mindset Switch: Social Media is a Craft!
It's time to change your way of thinking. Long gone are the days that social media for business is something that your family member or friend can help you out with in their spare time.
Your employees are busy working on their day-to-day. As a business owner/manager, you know you need to work on your social media presence so maybe you ask them to find the time during the week to make a few posts and stories.
Let's get down, let's get down to business! 🎶
Everyone's loving this segment, so we're back today for Part 2:
If you missed us last week, not to worry - we're here to school you on getting back to the basics of Social Media Marketing.
Sharpen that #2 Ticonderoga pencil...
There's was nothing better than fresh school supplies as a kid, am I right? Whether you have the Notes app open ready to type or you're old-school pen to paper, we're breaking it down for you in this multi-part series.
We're like your personal trainer...if you're having difficulty keeping up with the updates, we're here to keep you accountable!