Are you working on #3 on this list?
"How few there are who have courage enough to own their faults, or resolution enough to mend them." - Ben Franklin
When reflecting on your business' 2021, let's look to the wise words of Ben Franklin. We need to measure, analyze, and have the courage to try new things! In 2022, your business can take advantage of social media marketing in ways we could not have imagined even just 5 years ago!
This is the way. Keep scrolling for 3 Steps to switch things up in the New Year. ⬇️
Your competition is stepping up their game…Are you?
You need to be posting different content in the New Year! Here are some ideas to keep your audience engaged:
Make video content: It’s predicted that over 82% of internet traffic will be online videos in 2022.
Have a unique brand presence that your audience will recognize.
Optimize your bio and have a clear CTA for new followers.
Now for the good part! 3 things to do in 2022:
Start posting: even if you’re not promoting a new product or service, you need to ensure you remain visible in your audiences’ eyes. Everyone will be posting- come up with something creative that sticks.
Don't be lax! Consistency is key. Sure you can post on your social media yourself, but are you consistently putting in the work every single day? Are you curating a calendar, posting with purpose, showing up on stories every day, providing value, including video content, and engaging with your audience? 💭
2. Be Relatable: Tailor your content to your audiences’ New Year’s resolutions! Depending on your industry or niche, what you offer can align with the goals and aspirations of a fresh start. Showcase how you can help your audience reach their goals! Pro Tip - Promote a positive atmosphere for your audience.
You want to be a positive light on your viewer's newsfeeds. You want to attract and inspire potential customers. Everyone has goals or New Year's Resolutions. How can you help them achieve their goal? Each industry can relate to this no matter what product or service you are selling. Think outside of the box!📦
3. Showcase what your business is doing differently: The key here is tying it together with how that will attract your audience. How will the changes you’ve made entice them to work with you or purchase your products?
Our favorite tip? 📲 Find the white noise and keep at it! What are you doing differently? What can you provide to your audience that someone else can't? Why do you do it better? Why choose you? Think about these things when you are pushing content out there. Does it align with your goals and how you want your business to be perceived?