Facebook Profile vs. Facebook Page vs Facebook Group

Here's what you're going to learn in a quick read...

✨ The difference between a Facebook Page vs a Facebook Profile
✨ What defines a Facebook group?
✨The key difference between a Page as compared to a Group for your business.
✨Quickstart steps on how to dabble in external Facebook groups to increase your brand awareness and engagement.

Facebook Page

Think ‘Business’

Your official landing page for your Business on FB. Can include any practical information or business updates. You can create ads under your page within FB Ads Manager.

Vs

Facebook Profile

Think ‘Person’

This is where you start out on Facebook - your personal account. Looking to promote your business? You should start up a page!

Starting with the basics, this part is fairly self-explanatory. Of course, you can share info about your business with your family and friends, but you don't want to spam their feeds. Plus, it's more professional to have a designated page for your business. 👍

What defines a Facebook Group?

A sense of community!

The key is added engagement and the ability to start conversations. Members can actively participate, post, and react more as opposed to a page.

Let’s break it down for you!

Community: Building Brand Wanness - Providing Value - Becoming a Brand Authority - Building Trust Which = A loyal following!

What’s the main difference between a Facebook Page Vs. A Facebook Group?

Think: Announcement Vs. Conversation

Facebook Groups allow for more two-way interaction. On a page, the owner can broadcast information, share posts, videos, photos, etc. Group members can initiate these posts allowing for the community to have open-ended discussions.

Let’s break it down for you!

📣 When influencers originally made the switch to IG years ago once stories became so popular, many of them left Facebook behind. Now, some macro-influencers are getting back on Facebook to create Groups for their community where that group will receive special content that can only be seen there! Since people don't want to miss out, this creates a sense of urgency to join.

It's important to remember each group may have specific rules so be mindful when joining. The last thing you want is a moderator kicking you out of a Facebook group. Some groups have no restrictions for business postings, while others offer the option to post on only a specific day of the week, especially when it comes to promotions. If that's the case, you can still interact in conversations and begin building up those relationships!