What does social media engagement mean? What are the missing pieces of the puzzle? What are the 5 key aspects to engaging that are necessary for growth?
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Habits are hard to break and sometimes you might not even want to break them...
Have you ever been told:
“You need to be posting on social media more!”
“You need to make an Instagram/Pinterest/YouTube account!”
Here's what you're going to learn in a quick read...
✨ The difference between a Facebook Page vs a Facebook Profile
✨ What defines a Facebook group?
✨The key difference between a Page as compared to a Group for your business.
✨Quickstart steps on how to dabble in external Facebook groups to increase your brand awareness and engagement.
You came here to get the inside scoop - so let's get right to it.
Take a moment to think of successful brands that you like. In your mind, what encompasses their success?
Don't be in the dark!
When you're working on your social media accounts and trying to build up your online presence, there are certain metrics that need to be measured.
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The entire point of this ABC campaign was to show you just how much goes into social media marketing. The list is truly endless! Here at socialtopia, our core mission is to break the mold of conventional social media marketing. We're here to educate, provide value, and treat your business as if it were our own.
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Your employees are busy working on their day-to-day. As a business owner/manager, you know you need to work on your social media presence so maybe you ask them to find the time during the week to make a few posts and stories.
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Let's get down, let's get down to business! 🎶
Everyone's loving this segment, so we're back today for Part 2:
If you missed us last week, not to worry - we're here to school you on getting back to the basics of Social Media Marketing.
Sharpen that #2 Ticonderoga pencil...
There's was nothing better than fresh school supplies as a kid, am I right? Whether you have the Notes app open ready to type or you're old-school pen to paper, we're breaking it down for you in this multi-part series.
Hands down, video content is the most engaging form of content you can produce. Consumers gravitate toward videos over images as they are of course more entertaining.
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There's a laundry list of types of content you can be posting these days. We recommend you include a mix of content that will have a long life cycle and continue to bring engagement to your account.
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The SECRET Trust Score...
Keeping up with the and ins-and-outs of Instagram and the algorithm is hard enough as it is. We have to tell you something else - there's a secret Instagram Trust Score assigned to your account!
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We've spoken about how crucial it is to utilize your customer service on social media and how response time (less than 24 hours) is necessary for success. Our friends over at Hubspot let us know that only 32% of people surveyed were actually happy with their response time.
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How your consumers feel about your products and services dictates future purchasing, both positively and negatively. If you have an overwhelming amount of great reviews and testimonials from people sharing their experiences, it could be exactly what your future prospect needs to see when making the decision to work with you.
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The Rule of 7...2021 Style!
The original Rule of 7 was developed during the Great Depression in the 1930s by the movie industry. Studio heads determined they needed to push out multiple advertisements in order to convince someone to see their picture. Over time, they established that 7 interactions were necessary.
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These Facts Affect Business in 2021...
Keeping up with all the latest social media updates is tiresome because let's face it: everything is changing on the day-to-day! It's a tough market out there these days and you have to be willing to evolve if you're looking to get any real traction. But in all honesty, it's exciting because there are so many different avenues to build up your business and create the success you've always dreamed of. The EPIC strides Social Media Marketing has made thus far has truly only scratched the surface.
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The #1 Mistake Businesses Make...
You can't be everything to everyone all at once! The message loses its impact.
You've heard of a target market before. You know what it is. In business, the word is thrown around all too often. Sure, we know the basics of it, we know why we need to have one, but in order to be truly successful, we need to dig deeper.