Instagram Trust Score
The SECRET Trust Score...
Keeping up with the and ins-and-outs of Instagram and the algorithm is hard enough as it is. We have to tell you something else - there's a secret Instagram Trust Score assigned to your account! (This is probably going to drive you crazy, but no, you aren't able to access it - none of us are!) This is all behind-the-scenes information. Basically, what happens is every single interaction that takes place on your account is recorded and analyzed.
The intelligence then determines if these actions seem robotic, fake, or spammy to any effect. If you're noticing your engagement and reach have decreased, it's possible that Instagram has given you a low enough score that the algorithm simply stops showing your content to people's feeds because they think you're not a trustworthy account.
Have you ever been tagged in a random photo on Instagram with 100 other strangers, wondering how they even got your account name? These are spam accounts and Instagram wants to get rid of them. We know it sounds sneaky our moves are being analyzed, but it'll help you out in the long run. Just because you have a lot of followers doesn't mean they are quality accounts. If you want to increase your organic reach, you need real accounts following you.
Just because you're a "Real Account" and you don't think you're being spammy doesn't mean that your actions are being interpreted as so - heed this advice! There are a lot of actions that damage your score. See the next photo for more details.
3 Actions That Damage Your Trust Score :
Following or un-following too many accounts in a short amount of time.
Buying fake followers or likes.
Posting irregular and not posting more than 2 x per day.
3 Ways to Raise Your Trust Score :
1. Remove all the spam and bot accounts that follow you.
2. Reply genuinely to each comment and message.
3. Use hashtags that are relevant to your niche.