Sharpen that #2 Ticonderoga pencil...
There's was nothing better than fresh school supplies as a kid, am I right? Whether you have the Notes app open ready to type or you're old-school pen to paper, we're breaking it down for you in this multi-part series.
We're here to educate. When you're focusing on your social media marketing, you can have all the tools in the toolbox but if you don't know the basics, how can you expect to succeed? Whether you've never heard these terms before or you have a basic-level understanding of what they mean, let's dive right in.
In Part 1, we'll be covering A-E.
After reading this you should feel:
- Empowered
- Educated
- Motivated
- And ultimately on the right path to success.
API is the software that communicates with other applications, but how does it affect you? If you use a third-party app to measure your analytics, add Instagram photos to your website, or use a 3rd party app to help you post - all of these things require API integration.
Bonus: A developer can create custom solutions and advanced functionality for your business with the creation of these complex API integrations.
We all hear this term used, but what does it actually mean for your brand? Brand awareness fosters trust and builds equity. And that's how you start making the big bucks.
How do you know people are aware of your brand? You measure it, of course! Metrics that measure brand awareness: impressions, traffic, engagement, surveys, and click-through rates to name a few.
Sometimes we can't choose just one photo to feature so these posts revolve (much like a carousel). You can also think of it as a slideshow.
Q. How will the viewer know the post is a carousel?
A. Underneath the post will be a set of dots, letting you know you can keep swiping through (left and right).
Direct Messaging: You should be checking your DM's every single day. Your audience expects answers within 24 hours (at the very latest). You can DM your customers about promotions, answer customer service inquiries, and interact to learn more about your audience.
Bonus: DM Marketing - A successful marketing technique and practice of generating leads by privately building relationships. This helps to grow your following and create brand loyalty one-on-one. No spamming or automated messages allowed!
Evergreen trees retain their green leaves all year round - hence evergreen content. This is something you want to include in your line-up of posts and encourage your readers to save the post for later.
Evergreen content keeps readers on your page for a longer period of time which increases your engagement.